About Us

It’s important to us for you to know who we are and why you can trust us to provide high quality products and excellent customer service.

Why buy American West handbags

  • All American West products are made of 100% genuine cow leathers which contribute to their beauty, longevity and durability
  • All leather carving is crafted by hand, tooled one strike at a time
  • The hardware is made of solid metals and protected against scratches with Lacquer
  • All American West products are under a Lifetime warranty, to the original owner, for the lifetime of the product

Why Jeanine loves American West handbags

I purchased my first American West bag at a wholesale market two years ago.

I carried it with me everyday everywhere for 2 years using it as my lunch container, computer case and much more.

To this day, it still looks like new and I continue to get compliments!  It was then I decided to offer these beautiful genuine leather handbags to others that I know will love and appreciate them.

Why Jeanine started her own handbag business

In 2005, my son Jake went into cardiac arrest at football practice and now lives with a traumatic brain injury.

This tragedy made me realize that we never know what tomorrow will bring, so it’s important to cherish every minute and never take for granted those dearest to you.

A part of cherishing life is doing something that you enjoy and that others appreciate.  Starting my company, Back Roads Leather, is a part of my journey of cherishing every moment. I believe that a business should be built on honesty, integrity, value and fun!

It is my goal to bring you premium quality handbags that are unique and have the WOW factor.  I want you to enjoy my products so that you will rely on Back Roads Leather to keep you in style every season.

We love our customers and welcome your feedback and suggestions. Contact Us to tell us what we’re doing right or what we can improve on.

Watch video to learn more about Jeanine’s son Jake